📨Email Tracking

Prondo Email Tracker helps in monitoring the flow of events and gathers statistics on open, click, and location data on track emails directly in your dashboard for free.

How Email Tracker will help you?

Email tracking eliminates uncertainty from email communication.

1. Conserves time

You'll receive instant notifications as soon as your sent messages are opened.

2. Provide context and enhances communication

Understanding precisely when, where, and how frequently your message has been opened assists you in crafting a compelling follow-up message. For instance, if a potential client has opened your promotional message and clicked on your included links multiple times in a short span, a follow-up might be the nudge they require to complete a purchase.

If your message recipient hasn't opened your message yet, they might be preoccupied or disinterested in your content. In such instances, email tracking can help you avoid acting prematurely and potentially jeopardizing your relationship with the recipient.

3. Email tracking enhances marketing efforts

Data on message open and link click tracking can help you develop improved in-app marketing campaigns. Open rates reveal how engaged your users are and how effective your message headers are. Meanwhile, click-through rates offer insight into a marketing campaign's performance by quantifying the number of users who clicked on your link(s).

How does it work?

Email tracking is made possible by adding an invisible tracking pixel to your email body when you send a tracked email.

How to enable tracking for an email?

Tracking an email message is simple - all you need to do is activate the setting in the message templates of your marketing campaign.

To enable email tracking, enable one or all of the following features.

• Include previous email: It includes all previous emails that came before this email; this is useful if you don't want to break the chain of emails.

• Open tracking: It will monitor whether a recipient has actually opened an email. We advise leaving this tracker turned on.

• Click tracking: It will keep track of any links you add or include in the email. You need to enable click tracking to implement the URL-shortening feature of Prondo.

URL Shortening

URL shortening is a technique where a long URL is converted into a significantly shorter, yet still direct, link to the same webpage. URL shortening using a custom domain, also known as branded link shortening. The benefits of using a custom domain for URL shortening include:

• Brand Recognition: A custom domain helps maintain brand consistency across all communications. It ensures that the brand is visible in every shared link.

• Increased Click-Through Rates: Studies have shown that branded links can increase click-through rates, as users often feel more comfortable clicking on links that clearly associate with a known brand.

• Trust and Credibility: enhance deliverability by making links appear more trustworthy and professional, thereby increasing the likelihood of recipients clicking on them.

• Deliverability: A URL shortening service enables the concealment of tracking UTM codes linked to the URL, thereby preventing email service providers from identifying the emails as promotional or spam.

Enabling email tracking features will allow you to monitor the flow of sent messages and gather data on open rates, click times, locations, and more. See the campaign Dashboards.