How to personalize email using attributes?

Attributes play a crucial role in email campaigns as they enable personalization, making the emails more pertinent and customized for the recipients. Incorporating attributes like the recipient's first name, last name, or other pertinent details facilitates a personalized experience that resonates with each individual. Personalization fosters a connection, boosts engagement, and enhances the overall efficacy of the email campaign.

In-built Attributes:

Attribute Name	Description
{{recipient.firstName}}	First name of recipient
{{recipient.lastName}}	Last name of recipient
{{recipient.jobTitle}}	Job title of the recipient
{{recipient.email}}	Email address of recipient
{{recipient.companyName}}	Company name of the recipient
{{recipient.website}}	Company website of recipient
{{inbox.firstName}}	Mailbox first name
{{inbox.lastName}}	Mailbox last name
{{inbox.name}}	Mailbox full name
{{inbox.email}}	Mailbox email address
{{inbox. signature}}	Mailbox signature

You have the opportunity to gain a better understanding of how attributes function by observing their usage through a send-test message functionality.

It's important to note that certain functions will only operate when an attribute is added. For instance, the signature feature will not be displayed unless the signature attribute is included in the message.

Custom attributes

Learn more about custom attributes here.

How to use attributes in your email?

Learn how to create a Sequence(compose an email) here

1. While crafting an email, select "+ Add Attribute" to include additional attributes.

1. Choose the specific attribute you wish to include within the email.

2. Once you have chosen the desired attribute, proceed by clicking the "Add" button to include it in the email.

If you have any questions, please send us an email at [e-mail], and we'll be happy to help! 😉