📬A/B Testing
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Last updated
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Prondo enables you to generate a series of email templates. By having multiple templates for each step, you can customize your message to optimize the number of people who view and engage with your emails.
A/B Testing enables you to experiment with multiple messages in a sequential manner. Prondo evenly distributes traffic to each variant of the message being tested. This process helps you determine which message effectively engages more prospects and allows you to better reach your intended audience. By leveraging this data, you can enhance the effectiveness of future outreach sequences. To avoid situations where recipients receive similar messages, resulting in reduced mailbox trustworthiness and overall campaign effectiveness, you can employ A/B messages within your campaigns. A/B messages, also known as A/B tests, involve different versions of a single message. For example, when promoting your product, you may be unsure which text message will perform better—whether it should include images or emojis, or what text length your customers prefer. To address these uncertainties, you can run A/B tests with various message variants that you want to try. By analyzing the statistics we provide, you can determine which text resonates better with your clients and continuously improve upon it to generate more sales or revenue.
Follow the steps in "Create a Sequence" to create a new sequence or launch an existing sequence that includes at least one automatic or manual email step.
From that sequence, click Add A/B Test to add a variant email for an A/B Test.
Compose the email template and click Save Changes. Repeat this process for as many email variants as you would like to test.
A/B Test Email Content
To perform a valid A/B Test, it is important to maintain similarity in the content of the email templates. The goal is to test subtle variations in language and delivery methods to effectively engage your customers.
Please ensure that the toggles for each New Thread are in the blue position, indicating that the variant is active within the A/B Test.
After the Campaign starts, we can see data is being collected for the stats.
If you have any questions, please send us an email at support@prondo.co, and we'll be happy to help! 😉
